There Are factors signs and meaning and these are;
- Iconic Signs
- Symbolic Signs
- Indexical Signs
Symbolic - These have a meaning that must be cultrally learned to what they represent.
Indexical -which tend to have a connection to what they represent and are suggestive rather than directly resembling what they represented as.
There are two theorist that actually studied this topic
Roland Barthes was a french literary theorist, philosopher, critic, and semiotician.
"He found semiotics, the study of signs, useful in these interrogations. Barthes explained that these bourgeois cultural myths were "second-order signs," or "connotations." A picture of a full, dark bottle is a signifier that relates to a specific signified: a fermented, alcoholic beverage. However, the bourgeoisie relate it to a new signified: the idea of healthy, robust, relaxing experience. Motivations for such manipulations vary, from a desire to sell products to a simple desire to maintain the status quo. These insights brought Barthes in line with similar Marxist theory"
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