5. How did you attract/address your audience?

Essentially what I did was that with every source of texting I added that shadow effect therefore it makes wording stand out. In essence when it came to wording I tried to keep things short and snappy as because my target market isn’t the reading type, however they will like to know what is going on.  For example with the featuring I just kept it basic, but understandable “Basshunter; Top 30 Tracks” I addressed my audience in informal way, and essentially this is also in reference to the gratification theory where   12the when as because in modern society teens tend to speak slang or shorten words, and by using this technique teenagers feel that the context is also talking with them. I also i have added those elements that will also attract buyers for example adding the special Issue element with a badge and also showing The “FREE MIX CD INSIDE” and everyone loves a freebie therefore using this technique also drives my target audient.